Eugénio Campos Jewels celebrates 37 years of history
Eugénio de Campos is an uncontrollable reference in the current Portuguese jewelry landscape. Eugénio de Campos Jewels’ CEO and creative since 1987, Eugénio de Campos has as his objective to “uphold his brand as the most notable and prestigious in the industry and to keep surprising with the irreverence that characterizes it”. Celebrating 37 years of the brand’s history, we wanted to remember whit it’s mentor some of the most remarkable moments and look into the Portuguese insignia’s future
Eugénio Campos Jewels belebrates its 37th anniversary. What is your assessment of this journey?
The assessment of these 37 years is very positive. They were 37 years that passed by very fast but were tough years, a lot of dedication, and consolidation with the brand.
What are the most striking moments that you recall from this journey?
I remember some moments that will forever mark that which is my professional path as a jeweler and as responsible for Eugénio Campos Jewels. One of those moments is the beginning of my path through jewelry. It was a tough start, with a lot of hardships that i had to overcome, namely by the market itself, which was very traditional and challenging for a young man in his 20s. Another of the main milestones I often remember is the transformation of the name Eugénio Campos into the brand. It was something completely innovative because in the market there were not any jewelry brands, there were just watch brands.
Today i can say that I was, without a shadow of a doubt, a visionary. This was a moment that made Eugénio Campos different and was the turning point, not only for Eugénio Campos but for the market as well. In a way, I contributed to the modernization of the market, to the evolution of many of our clients that went on to become our representatives. And with that, I also clearly made it possible to position our brand differently, from being a white jewelry line, like all the others, to a multi-jewelry brand.
Another innovation that I highlighted was the commitment to partnerships with public figures, that back then were necessary to implement and strengthen the brand name. Without a doubt our way of being, communicating, and interacting with clients struck the market because we were also pioneers in the market by making new jewelry collection presentation events We were the first brand and, for many years, the only one that held events to showcase the new collections. That will always be one of my most proud moments: having been a pioneer and a visionary in so many things in this industry.
Finally, it is also important, and I always recall with immense satisfaction, the creativity and development capability of our collections and of what we offer every year.
Read the whole interview in the 95th edition of the JoiaPro magazine.
1 de April, 2024
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