“Global Blue offers unique capabilities for targeting and acquiring international clients”

“Global Blue’s technological solutions today go far beyond simplifying Tax Free — they are a true growth driver for luxury brands and retail.”

Based on your experience, what concrete best practices should a jewelry or watch store adopt now to increase sales to tourists?

I would highlight three very concrete best practices with immediate impact:

Train teams to quickly identify customers eligible for Tax Free and explain this benefit clearly and naturally; simplify the in-store process using digital solutions that reduce Tax Free issuance time and avoid errors; and focus on personalized service, especially for high-value customers, reinforcing exclusivity, the storytelling of the item, and confidence in international after-sales service.

These practices make a real difference in conversion and average order value.

Read the full interview in JoiaPro magazine issue 103.

29 de May, 2026
Interviews