Mafalda Castro is the face of the Vilamoura range in Eletta’s summer campaign

Eletta is strengthening one of its most iconic collections with the launch of the new Vilamoura Premium, a special limited edition that reintroduces one of the brand’s most versatile watch models. The launch is accompanied by the first campaign featuring Mafalda Castro, who makes her debut as Eletta’s Friend of the Brand and becomes the face of the Vilamoura collection.

Ler mais 13 de July, 2026
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Cláudio Passos, “the Wizard of Baixa”

A winner of several national and international competitions, Cláudio Passos has a prestigious career in Portuguese goldsmithing. In 2023, he created a piece of sacred art from scratch, titled the “Holy Trinity Rosary,” to present to Pope Francis ahead of his visit to Portugal for World Youth Day. At 76 years old, he confesses to JoiaPro that the work was the result of cheating death on two occasions.

Ler mais 17 de June, 2026
Interviews

JoiaPro 104

JoiaPro 104, dedicated to Cláudio Passos, a master jeweler in Lisbon known as “the magician of Baixa,” is now available for online viewing.

Ler mais 12 de June, 2026
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