Portuguese goldsmiths are richer and have more Sharma

Brigitte Costa and Bruna Cabral are the faces that give identity to the brand, which aims to “make refinement more accessible”, in a multifaceted way, with a world of “timeless jewelry designed for modern, cosmopolitan and active people”.

Sharma intends to create limited edition lines and renew them every two months. And to periodically invest in capsule collections, designed – always with inspiration in mind – exclusively by well-known architects, designers, and creators from other artistic fields, most of whom are known to the general public.

For now, the brand is launching its seed collection – Pétala – the first created by the businesswoman duo and which will always be available on the brand’s website. It is also launching the first models of the so-called Sharma collection, which will cyclically include seven earrings, seven rings, seven bracelets and seven necklaces. Sets that will take on new shapes every 60 days. The pieces are made from 925 silver, or 925 silver with 18-carat gold plating and stones.

“We want to stand out for the difference, the originality, and, in particular, the exclusivity and timelessness of our collections. Sharma is sophisticated – sometimes exuberant, restrained – with confidence, comfort, joy, and empowerment. For women and beyond, as we intend to launch collections for various audiences, including men,” says Brigitte Costa, the most creative aspect of Sharma’s founding duo.

Initially, only the capsule collections will take the form of solid gold and the inclusion of natural precious gems will be decided on a case-by-case basis. The brand will be launched on the market through e-commerce and strategic partnerships with five-star and boutique hotel complexes, as well as museums, from the north to the south of the country.

Sharma’s strategy is in line with the main trends in the state of the art of fashion, goldsmithing and jewelry, such as online commerce, which is redefining the expectations of potential customers and companies; consumer preference for own brands, with a strong identity and distinctive factors; and also the commitment to storytelling and the ability to involve consumers in the motivations and inspirations of the brand.

31 de October, 2024
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