Between gestures and memories: MESH celebrates maternal legacy on Mother’s Day

MESH has just launched a new campaign to mark Mother’s Day, with the motto “Like Mother, Like Daughter,” proposing a sensitive and current reflection on what we truly inherit from the women who raised us.

More than a traditional celebration, the campaign moves away from the idea of material inheritance to highlight the invisible marks passed down from generation to generation. Gestures, expressions, habits, and even those phrases many swore they would never repeat inevitably become part of each daughter’s identity. It is within this intimate and relatable space that MESH builds its narrative.

The initiative takes shape through a series of short episodes inspired by real everyday dynamics. Among the stories presented are different forms of motherhood and relationships: the bond between mothers and daughters, the contemporary figure of the “dog mom”, and even the first “mother figure” within a group of friends — portraits that reflect the diversity of today’s experiences.

With a light and sometimes humorous approach, the campaign highlights how small, often unnoticed details best express the depth of these relationships. At the same time, there is a tangible element that crosses generations and stands out at the end of each episode: jewellery, presented as a lasting symbol of connection and memory.

With “Like Mother, Like Daughter”, MESH reinforces the idea that the most valuable inheritances are not necessarily those we can touch, but those we live every day — even if, from time to time, they may also shine on the chest or wrist.