Alexander Shorokhoff as International Speaker at JoiaPro Event

“Our goal is to build a presence in Portugal, starting with a small group of shops that work as exclusives, including both Poljot-International and the Alexander Shorokhoff brand”

Joaquim Rodrigues

The aim is to build a chain of “a maximum of 15 to 20 shops in Portugal in order to have healthy competition and good relations with the shops”, based on a “specific model for Portugal”. After establishing a business in Portugal, Alexander Shorokhoff intends to introduce his own brand to the national market.

The pieces created under the Poljot-International name are based on a “classic and timeless design, with an emphasis on skeletons”. All the watches have mechanical movements, glass backs and a sapphire crystal on the front. All the watches are designed by Alexander Shorokhoff, which “makes them unique to all other watches on the market”.

“Made in Germany”, the Poljot International line has a starting price of €400-800.

The full article is available at Revista JoiaPro 92.

1 de September, 2023
Publicações