JoiaPro 104
The cover story is dedicated to Cláudio Passos, a master jeweler in Lisbon, known as “the magician of Baixa”. His story reflects the value of artisanal know-how, creativity, and dedication to a profession where each piece carries identity, technique, and memory. His journey is also a testament to resilience and a deep connection to Portuguese goldsmithing.
In this edition, special mention should be made of the interview with Nuno Rocha, founder of Target Tools, who emphasizes the importance of resilience, positivity, and customer proximity in a transforming market. The magazine also follows the activities of APIO and AORP, reinforcing the role of associations in institutional representation, qualification, and defense of the sector’s interests.
The celebration of Marcolino’s 100th anniversary also occupies a significant place, marking the journey of one of the most emblematic houses of Portuguese watchmaking and jewelry. Alongside this theme, the edition highlights signs of internationalization and recognition of national jewelry, such as Portuguese filigree certified in the United States and the growth of Portugal Jewels.
With attention to the main events in the sector, from Portojoia to Alfândega Joias, passing through GemGenève, Time to Watches and INDIES.NYC, this issue confirms JoiaPro ‘s mission : to inform, follow trends, give voice to professionals and value the identity of Portuguese jewelry.
In a year in which it celebrates its 20th anniversary, the magazine, available online, reaffirms itself as a leading resource for the sector.
Enjoy your reading.
12 de June, 2026
Atualidade
