Time To Watches: an immersive watchmaking experience

“Time to Watches continues to grow, but what resonates most is the emotion it conveys. In 2026, our new spaces exist to let that emotion breathe. Beyond the environment, it’s the moments we create together that truly matter,”  stated Christian Wipfli, Founder and Director of Time to Watches.

In 2026, Time to Watches transforms into a watchmaking village. Beyond the Villa, the experience unfolds across a network of communal spaces—Lodge, Annex, Wine Cellar, Garden, and Brand Pavilions—guiding visitors on a carefully planned journey. A format that celebrates independent watchmaking while fostering genuine connections in a relaxed, human-scale environment.

Throughout the Park, brand pavilions and creative activations shape the visit, while other areas are dedicated to more convivial moments, including bars, food trucks, tastings, and informal meeting spaces. At the heart of it all, the Garden emerges as the social meeting point of the event: vibrant, festive, and open, a place to eat, meet people, and enjoy the unique atmosphere of Time to Watches.

This fifth edition brings together more than 85 brands, from long-standing partners to exhibitors participating for the first time. With different styles, but aligned in spirit, they share a belief in innovation rather than scale, in authenticity rather than ostentation, and in a human and accessible vision of luxury.

In 2025, Time to Watches brought together 77 brands and over 9,500 visitors. The atmosphere, the quality of the interactions, and the relevance of the concept confirmed its place at the heart of contemporary watchmaking. Accessible, innovative, and surprisingly relaxed, Time to Watches has become an essential meeting point, and the 2026 edition promises to raise the bar even higher.

Image: Jean-Luc Auboeuf

2 de February, 2026
Atualidade