Quality, innovation and proximity: the new era of Inverness in Portugal

In the vibrant and sophisticated art of jewellery, every detail matters. And when we talk about ear-piercing earrings, it’s not just a matter of aesthetics, but of trust, innovation—and above all, safety. That’s why the Inverness brand, represented in Portugal by Manzoni & Vasconcelos, continues to stand out in this demanding sector.

Since the launch of the “Pretty in Pink” collection—specially dedicated to children—three years ago, Inverness’s portfolio had not seen major updates. However, 2025 brings a true revolution with the introduction of 22 new piercing earring models, reinforcing the versatility and beauty of the Inverness catalogue.

Among the novelties are pearls and floral designs, as well as zircons in various sizes (from 2 mm to 7 mm). The collection also includes fun and delicate options for children — little stars, cupcakes, crescent moons, and charming animals — making that first ear piercing a truly memorable experience.

The material quality is uncompromising: all models are made from surgical-grade 316 stainless steel, produced and rigorously tested in the United States. This material, widely used in the medical field, is highly skin-compatible and ensures comfort from the very first day. The brand is present in over 50 countries, with more than 200 million pierced ears, which speaks not only to its scale but also to its trustworthiness.

Titanium Line Reinforcement: A Safe Alternative

While 316 stainless steel remains our material of choice — appreciated for its high resistance, premium aesthetic, and recognized dermatological safety — we are fully aware that a minority of people with extremely sensitive skin may still react to even the slightest trace of nickel in this alloy.

Because the well-being of our customers is non-negotiable, we continue to offer a smaller but essential collection in pure titanium, completely nickel-free. This line was developed to provide a reliable and utterly comfortable alternative, without compromising on the aesthetic care that defines us. Until now, Inverness’s titanium offering was limited to a classic bezel model. Today, both professionals and consumers can find zircon designs in multiple sizes and shapes in a modern, colorful and inclusive collection.

Manzoni & Vasconcelos supports the customer from the moment of piercing through to the selection of their next pair of earrings. In the segment for already-pierced ears, the company innovates again with the launch of 19 new Inverness references, visually aligned with the piercing models, designed for both adults and children.

Read the full story in JoiaPro 101.

22 de October, 2025
Ourivesaria