Portuguese faces in the new Swatch campaign

For the first time, Swatch selected Portugal and Portuguese faces for its most recent advertising campaign (Spring Summer 2019), already present in more than 50 international markets where the brand is represented.

The creative concept, developed by the Swiss brand, breathes attitude and is based on irreverence, versatility and daring characteristics that fit the values and image that define the brand since its foundation: “Innovation, provocation, fun”.

Swatch’s Spring Summer 2019 campaign was held in Lisbon, in some of the city’s most emblematic and historic sites – such as Praça do Rossio, Bica, Cais do Sodré, Graça, Panoramic de Monsanto, Parque das Nações -, and also taking advantage of the landscapes of Ericeira.

Actor Tiago Teotónio Pereira, ambassador of the brand in Portugal since 2014, and actress Filipa Areosa were chosen as the faces of the new theme “Transformation”, a collection guided by optical illusions and the simplicity of transparent designs.

18 de February, 2019
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