“We aim to establish Portojóia as the market barometer”
We met to review another edition of the exhibition that brings together the best of the best in Portuguese jewellery, goldsmithery and watchmaking.
This year Portojóia excelled, from September 27 to 30 at Exponor, in the balance it established between tradition and heritage versus contemporaneity and the new talents of the sector.
For the esteemed director Amélia Monteiro, Portojóia is “a source of knowledge and inspiration for those who visit”. We agree that this is a changing sector and, with this in mind, “we aim to establish Portojóia as the market barometer. We want to echo these transformations. We also think that jewellery should open itself to other sectors such as design as well as create synergies.”
Amelia’s words are endorsedby initiatives such as Art & Jewels, Jewel’s Lab and TrendSpot that have aligned jewellery with fashion, graphic design, footwear and even optics! But…what is the need that emerges along side this plurality?
Don’t miss the interview with Portojóia’s director in the special edition of JoiaPro, along with the presentation of the companies that stood out the most. Available from November!
5 November 2018