Mafalda Castro is the face of the Vilamoura range in Eletta’s summer campaign

Eletta is strengthening one of its most iconic collections with the launch of the new Vilamoura Premium, a special limited edition that reintroduces one of the brand’s most versatile watch models. The launch is accompanied by the first campaign featuring Mafalda Castro, who makes her debut as Eletta’s Friend of the Brand and becomes the face of the Vilamoura collection.

Designed to complement a variety of styles and occasions, the Vilamoura Premium stands out for its customisable design. Thanks to its quick-change system for straps and bezels, the watch can be easily adapted to different looks, allowing wearers to create both casual and more sophisticated styles using the same timepiece.

For the first time, this special edition brings together all the options introduced by Eletta since April in a single presentation box, complemented by a new exclusive white bezel. The result is 100 possible combinations, created through 10 interchangeable straps and 10 interchangeable bezels, making the Vilamoura Premium a watch designed to suit a wide range of styles and occasions.

Supporting the launch, Mafalda Castro stars in her first photography and audiovisual campaign for Eletta, marking her debut as the brand’s Friend of the Brand. The partnership, developed by Tempus, Eletta’s distributor in Portugal, together with Notable and the TV presenter, will support the communication strategy for the Vilamoura collection.

Mafalda Castro commented: “The Vilamoura won me over because of its versatility. I love being able to adapt the watch to my style and to different moments throughout the day without compromising on elegance. It’s very special to make my debut as Eletta’s Friend of the Brand with a collection that perfectly reflects this way of experiencing fashion and accessories.”

Featuring a 38 mm stainless steel case, the Vilamoura Premium includes 10 straps—silver stainless steel, two-tone stainless steel, Milanese mesh, white leather, and silicone in black, white, blue, pink, red, and orange—as well as 10 interchangeable bezels available in a variety of colours and finishes, allowing users to create more than 100 different combinations from a single watch.

The Vilamoura Premium is available at Boutique dos Relógios stores and online, as well as through Eletta’s authorised retailers.

13 de July, 2026
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