WOF: 15 years creating emotions with a future
Founded by Paula Teixeira, the brand celebrated 15 years of history, emotion, and Portuguese design, a journey that has transformed each piece of jewelry into a symbol of love and legacy.
Since its debut at Portojóia in 2010, WOF has become an unmissable presence on this stage of new collections, achievements, and key moments that have consolidated the brand as a benchmark of elegance and authenticity.
WOF reinvents itself with each collection, keeping its essence alive and its commitment to design and quality. Inspired by international trends, but faithful to the Portuguese touch that distinguishes it, the brand wins over new generations with jewelry that combines sensitivity and sophistication. “All the jewelry store windows will be renewed with new items. And, at Christmas, a more intimate line promises to move people,” says Paula Teixeira.
More than just creating jewelry, WOF has built a legacy of social responsibility. From its earliest years, the brand has supported institutions linked to childhood and health, notably its partnership with the Portuguese League Against Cancer (2015) and its solidarity actions during the pandemic in support of healthcare professionals. Each initiative reinforced WOF’s role as a brand with soul, empathy, and social commitment.
Looking to the future, WOF is preparing for a new cycle of inspiration and modernity. The brand promises to continue to surprise, combining bold design, purpose, and emotion, true to the idea that a jewel is much more than an adornment – it’s a story to be felt and shared. “The future of WOF will be made of love, authenticity, and innovation, always with its heart in the right place,” concludes Paula Teixeira.
13 de February, 2026
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